Information Communication Technologies have revolutionised the entire transportation industry and has generated fundamental changes in the nature and application of the business. Historically airlines were early adopters of ICT innovations. Today the whole industry became heavily dependent on technology for their operational and strategic management. Few other industries rely on so many partners to collaborate closely for delivering their products/services and few other value chains are as elaborate as the one for travel.
ICTs provide the right tools to share real time information, to identify value added components for the product and to promote differentiated products
Cost effectiveness and flexibility are critical assets contributed by ICTs in this process, as they assist cost reductions and maximise efficiency. The influence of ICTs on transport organisations is pervasive, as information is critical for both day-to-day operations as well as the strategic management of organisations. On the strategic level, travel organisations have to continuously assess all elements of their external environment, as well as their competition and customer needs, and consequently, adapt themselves in order to enhance their competitiveness.
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