Most of the GCC countries have all launched modernisation programmes in recent years in conjunction with the hospitality boom that is becoming prevalent in the region. These efforts are now reaching maturity. Though hospitality has long been the centre for ICT activity, companies are increasingly exploiting the most advanced ICT technology in tourism, healthcare, real estate and entertainment sectors.
Both government and private sector initiatives to upgrade infrastructure, establish new niche markets, build world-class hotel and leisure facilities and implement pro-ICT procurement policies had fuelled demand for international ICT expertise. In this context, Swecom is a well recognized company as a solutions partner which understands a market’s specific requirements, provides tailored solutions for each client and is flexible enough to cope with emerging challenges.